The Advantages of Building Magento Websites
Magento websites are powered by the open source tool of the same name, which has been specifically designed to build sites that are suited to expanding businesses. Magento’s modular architecture makes it easy for a site (and a business!) to start simple and grow in step with demand, rather than over reaching itself and running into disparity problems between the amount of available capital to spend on expansion and the cost of jumping to a higher level, rather than climbing by sensible increments.
Magento websites have access to an incredible amount of user controlled power. End users can build marketing promotions and use marketing tools from within the Magento framework – which, like WordPress, is pre-engineered to talk to search engines and ensure everything is in the right place for the indexing web bots.
Magento websites build their own Google site map by default, allow site builders to rewrite URLs for full control and create meta information tags for products and categories. Cataloguing is done with integration to Google Base and can support special price rules, offers, and downloads or digital products too.
Magento powers ecommerce sites that can ship to more than one address in the same order. It can control free shipping offers to dedicated countries, areas of postal codes. And it can arrange each order into multiple shipments for quicker dispatch.
Split fulfillment is further taken care of on Magento websites by the platform’s ability to create multiple invoices for the same order, to make sure that each actual physical shipment is accounted for in the digital paper trail.
Businesses with multiple sites or different ecommerce needs can control multiple Magento websites from one user control panel. There’s also a built in Web Services API to allow simple integration between the Magento base and any other web technology required to run the site effectively.
In terms of delivering and fine tuning campaigns, product launches and other ecommerce services, the Magento website offers a raft of reports and analytic tools. Analysis of the daily performance of an ecommerce website is crucial to its continued success – it’s here that you pick up areas in which commerce is not performing properly and develop routines to fix the problem.
Magento websites have access to a suite of report and analysis functions, including an abandoned shopping cart report; an analysis of best customers; and analyses of fruitful shopping times for the site. The Magento analysis platform is also capable of integrating with Google Analytics and Website Optimizer to run multi variate and A/B testing.
Importantly for modern ecommerce websites, Magento is fully compatible with popular mobile devices. As more and more customers choose to do their shopping on the fly, the modern ecommerce site must be able to present options intelligibly on a smaller screen, and to have the same cast iron security backup that a standard broadband shopping cart provides. Magento websites do both with the ability to plug into other technologies for bespoke functionality.
Kristina Louis is a freelance content writer by profession. Seo,website development and Internet technology are her topic of interest and she find immense pleasure in writing article on Internet technology,website development especially on Magento websites.